WhatsApp is no longer just a messaging app, it’s now a powerful platform for business promotion, content sharing, and business transactions that allows content creators and business owners to make money directly from their audience. In 2025, Meta introduced new monetisation features on WhatsApp that give users more control, reach, and income opportunities without needing a website or any external platform.
In this blog, I will show you the latest WhatsApp monetisation features, how they work, and practical ways you can start using them to generate income today.
Ads on Status:
Recently, in June 2025, Meta suggested a new monetisation feature that will allow users to earn extra income through ads on WhatsApp status. In this feature, Meta will be dropping ads in users’ WhatsApp status (Update), and the users will earn extra income
WhatsApp Channels Subscription
This is another monetisation feature that allows creators, influencers and brands to charge followers before they have access to their WhatsApp channel. Instead of just following a channel for free, users can now pay a recurring fee (weekly, monthly, etc.) to access premium updates, behind-the-scenes content, or exclusive offers.
How to Use It:
As a creator or influencer, you will just create your Whatsapp channel based on a specific niche (e.g., digital marketing, forex, writing prompts) and charge members a monthly fee for access to tutorials, live sessions, or resources.
WhatsApp Business API + In-App Storefronts
The WhatsApp Business API is a powerful tool designed for medium to large businesses to automate, manage, and scale customer communication on WhatsApp. Unlike the WhatsApp Business app (for small businesses), the API integrates with CRMs, chatbots, and e-commerce platforms to enable personalised, automated, and bulk messaging all while staying compliant with WhatsApp’s guidelines.
How this works:
Set up your WhatsApp Business profile with a catalogue of products or services. Utilise automated responses to guide customers through the purchasing process and provide instant checkouts with integrated payment options.
4. Affiliate Marketing on WhatsApp
Although this feature is not entirely new, WhatsApp’s status updates, broadcast lists, and channels are set to enhance affiliate marketing more powerfully than ever in 2025. These tools provide unique opportunities for marketers, content creators and influencers to enhance their WhatsApp productivity, increase their income and actively engage with their audience effectively.
How this works:
To benefit from this, join affiliate programmes like Amazon, Jumia, or niche brands and share links via broadcast lists, your status, or a WhatsApp Channel. Use storytelling or problem-solving formats to boost conversions.
With its massive user base of over 2.78 billion and new monetisation features, WhatsApp is becoming one of the easiest platforms to generate income in 2025. Whether you’re a coach, small business owner, content creator, or community leader, there’s a money-making opportunity waiting for you right in your chat list.
You can also learn more about how to use WhatsApp Business to Increase Sales in Nigeria: A Complete Guide
